Black Friday Ecommerce: 18 Idea, Tips, and Strategies for 2022

In 2017, global e-commerce sales brought around $4.28 trillion in revenue. What’s more, this figure is expected to rise to $5.4 trillion in 2022. While this may sound like bad news, on the contrary, it means there are a lot of potential opportunities for you to uncover—provided you optimize your website for higher conversions. With the Covid19 pandemic, more consumers are going online to buy everything from groceries to luxury items. Forms & Popups Build your lists and convert drive-by web traffic into customers.

What is the main purpose of e-commerce sources?

An e-commerce website is one that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.

One thing is for sure, is that it's never too late to jump right in, learn something new, and evaluate if it's right for your business. For now, consumers are in the driver's seats and ecommerce businesses will be customizing the journey ahead for them. Today, many consumers are more aware that ecommerce sites are collecting personal data, which puts them at risk. Because of this, experts have mixed feelings about the benefits of big data and how it affects the personalized shopping experience. Augmented reality has been a complete game changer for ecommerce. With this type of technology, shoppers can truly see the item they're shopping for, which helps them make a buying decision.

Top 10 Reasons (and solutions) for Shopping Cart Abandonment

Repeat customers spend 67 percent more than new customers—and one of the best ways to bring them back is by building an email list. Start producing content regularly whether you have to hire someone or write everything yourself. To get started, find a referral program platform, then use these tips to drive sign-ups. Once you know how much people talk about you on a regular basis, and what the overall sentiment level generally is, you’ll be able to spot change. Maybe it’s a customer’s post that needs a response right away.

• As your business continues to grow, you might choose to hire employees to help with order processing.
• Use familiar labels for your menus like Home, Product, Blog, and Contact to make navigation intuitive.


• Supporting a diverse customer base means providing information in various languages.


• Make sure you let your customers know that you’re doing all of this.


• You can boost your likelihood for mobile shopping success by improving your site navigation and website speed, and offering one-click purchases to mobile-first customers.


• If you’re stuck with a high interest rate, paying off the principal faster can make sense.

You’ll be able to monitor conversations around your brand while analyzing the engagement, reach, comments, and sentiment behind them. It’s like an early warning system that alerts you to positive and negative changes in how your brand is perceived online. Discovering these new opportunities and threats as they happen allows you to plan and respond in real-time.

Auto-save cart contents when abandoned

Whether or not you need to replatform right now, it’s good to have a backup strategy. Install an uptime monitor like UptimeRobot or Pingdom to notify you when your website experiences downtime. That way, you can react quickly or immediately lean on your platform support team. The potential to lose or gain millions in sales on Black Friday can hinge on your ecommerce platform’s reliability. Ad buyers are starting to run Black Friday and Cyber Monday deals earlier on platforms like Facebook and Instagram.

How do eCommerce platforms make money?

Sales Revenue Model

The most common of all eCommerce revenue models, here profits are achieved by selling products or providing services online versus, or in addition to, brick-and-mortar stores. Any business selling items through the internet, regardless of their business model, is following the sales revenue model.